710 Day Explained — Why July 10 Is Concentrates Day

Last verified: April 2026

The Visual Trick Behind 710

Write 710 on a piece of paper. Flip the paper upside down. You get OIL. That’s the whole joke — and the reason “710” became the concentrates world’s answer to 420. In cannabis slang, “oil” refers to cannabis concentrates: the wax, shatter, budder, live resin, rosin, distillate, and sauce products that are extracted from flower and consumed by dabbing or in vape cartridges.

The date July 10 (7/10) thus became concentrates day, and 7:10 p.m. (or 7:10 a.m., for the committed) became the daily ritual time, mirroring 420’s calendar and clock convention.

Origin: TaskRok and the 2011 Breakthrough

The term “710” started appearing on Urban Dictionary around 2010. The credit for popularizing it and giving it durable cultural life goes to a rapper named TaskRok (of the hip-hop duo Task & Linus), who was closely associated with the concentrate-rig brand Highly Educated.

TaskRok is documented as using the term in a 2011 TokeCity chat and released an album on July 10, 2011 titled The Movement that pushed the “710” concept directly. His track “7:10” from that album framed the date as a dedicated concentrates holiday. The timing mattered: 2011 was the year dab culture was exploding in California and Colorado as concentrate-extraction technology matured and rigs became more widely available.

The phrase spread through the concentrate community over the next two years. In 2013, LA Weekly ran a piece calling 710 “the new 420,” which pushed the term into wider mainstream awareness. The same year, the first formal 710 Cup was held in Denver on July 10, 2013, a concentrates-only competition modeled on the High Times Cannabis Cup.

How Big Has It Gotten?

The numbers confirm 710 is a real commercial holiday, not just a niche meme:

July 10 is the third-largest cannabis shopping day of the year, behind only April 20 and Green Wednesday (the Wednesday before Thanksgiving).
Concentrate sales jump 66% on 710 Day compared to a typical day, according to Headset data from 2022.
Most dispensaries in legal states now run 710 promotions — discounts on concentrates, vape cart BOGO deals, and bundled dab-rig accessories.

That said, 710 remains more niche than 420. It’s specifically for concentrate enthusiasts — people who dab, use vape cartridges seriously, or consume rosin and live resin. A flower-only consumer has little reason to mark the day.

What Concentrates Are (If You’re New)

Cannabis concentrates are extracts that isolate the plant’s cannabinoids and terpenes from the rest of the plant material. They are dramatically more potent than flower. Common forms:

Shatter — brittle, glass-like, high THC. Classic dab material.
Wax / budder / crumble — softer consistency, easier to handle than shatter.
Live resin — extracted from fresh-frozen plant material, preserving terpenes for stronger flavor.
Rosin — made with heat and pressure, no solvents. Increasingly the preferred premium format.
Distillate — highly refined, flavor-neutral, often 90%+ THC. Common in vape cartridges.
Sauce / diamonds — crystalline THCA in a terpene-rich liquid. Premium flavor profile.

THC percentages in concentrates routinely run from 60% to 95%, versus 15–28% for flower. A single dab delivers the equivalent of several joints’ worth of THC in a fraction of a second. This is not a beginner product.

Concentrates Are Not for First-Timers

If you are new to cannabis or returning after years away, do not start with concentrates. A single dab can deliver more THC than most new consumers have ever experienced at once. Start with low-dose edibles or small amounts of flower. Concentrates have a real and valuable place, but it is downstream of tolerance, experience, and understanding what your body does with THC.

How People Celebrate 710

The day is centered on the dab rig and the vape pen. Common observances:

Group dabbing sessions — with a designated “dab master” controlling the rig for the group. Portable e-rigs like the Puffco Peak have made group dabbing much easier by eliminating torches.
Concentrate tastings — rosin and live resin flights, where small amounts of different cultivars are sampled side by side like wine.
Dispensary 710 events — concentrate producers roll out new drops, host artist appearances, and run deep promotions.
The 710 Cup — now held in multiple cities, including the original Denver event.
Industry gatherings — extractors, rig makers, and concentrate brands treat 710 as their trade event, the way the wine industry treats harvest.

Etiquette for 710 Specifically

The session rules for dabbing are stricter than for flower because the equipment is hotter, the potency is higher, and mistakes cost more:

Bring your own concentrates. BYOC is the default for 710 sessions unless you’ve been specifically offered concentrates by the host.
Take reasonable-sized dabs. A rice-grain amount is standard. Anything larger is flex, and not a good look.
Swab the banger after each use. Q-tips are standard session equipment.
Never “chazz” someone’s banger. Chazzing means overheating a quartz banger until it discolors and chars. It ruins the banger (which cost the host money) and signals that you don’t know what you’re doing.
Let the dab master control the rig. One person — usually the host — handles heat, load, and carb cap for the group.

710 vs. 420 — A Cultural Distinction

The most common way to describe the difference: 420 is everyone. 710 is enthusiasts.

April 20 is a cultural event that draws in first-timers, curious retirees, casual consumers, and the cannabis-adjacent industry (T-shirt makers, food delivery services, rideshare apps). July 10 is a day for people who already own a rig. It’s a narrower, more dedicated holiday, and that’s part of what makes it interesting — it has a specific identity that 420, by virtue of mainstreaming, has partly lost.

For the broader cultural context, see what is 420. For the dab-session mechanics in detail, see dab etiquette. For Green Wednesday — the industry’s other big annual commercial day — see that page.